Press releases

Posted By
domains.co.uk
05.01.11

Domain name marketplace appoints 10 Yetis PR Agency

The UK’s largest domain name leasing website www.domains.co.uk has handed its PR brief to Gloucestershire-based consumer tech specialists 10 Yetis PR Agency.

Domains.co.uk was founded by serial entrepreneur Steve Jackson and his business partner Harvey Mason. The site redevelopment was the catalyst for engaging with a PR agency to promote the domain name leasing marketplace.

Steve Jackson is the ex-chairman of Preston North End Football Club, chairman of social welfare organisation www.recyclinglives.org and founder of www.NewReg.com; the market leader in private vehicle registration plates. New Reg was founded in 1991, and was subsequently the first company to sell number plates online in 1996.

Prior to developing Domains.co.uk, Harvey Mason spent his early entrepreneurial years self-employed in the entertainment sector before becoming the first marketing manager for Recycling Lives, a 200 staff strong social welfare organisation.

Following the success of New Reg, Steve has built an impressive portfolio of more than 2,000 domain names since the mid 1990’s. This roster has remained dormant for many years, but will form the portfolio of high profile domain names available for leasing on Domains.co.uk. Examples of premium URLs available for leasing include:

• Chemist.co.uk
• Fashion.co.uk
• Finance.co.uk
• Gym.co.uk
• Love.co.uk

The PR brief for Domains.co.uk relates to introducing the concept of domain name leasing to a wider market, and focusing how keyword-rich domain names can benefit businesses. The agency will also help to convey the simplicity, safety and affordability of domain name leasing.

Domains.co.uk provides flexible monthly rates for the portfolio of URLs, categorising the strength of the domain name by a unique star rating.

Harvey Mason, managing director of Domains.co.uk had the following to say:

“When buying a domain name, you are essentially simply leasing the URL from the domain name registrar. We are taking this one stage further, by providing a real marketplace for premium domain names at affordable monthly rates, with guaranteed lease security. Our efforts to this point have been to ensure that all the power is retained by the leaser.

“10 Yetis’ grasp of the importance of SEO, and general passion for the technology sector shone through, and was one of the main reasons we decided to hand them our brief. We are extremely excited to appoint them as our retained PR agency.”

Rich Leigh, Accounts Director at 10 Yetis PR Agency had the following to say:

“To be handed the brief from Domains.co.uk is absolutely fantastic. Leasing isn’t entirely new to the UK, but by creating a simple-to-use marketplace for premium domain names, there is a huge gap in the market, and we’re excited to be given the opportunity to promote the service.

“The guys at Domains.co.uk are absolute experts in their field, and given Steve’s huge success with vehicle registration plate service New Reg, we’re confident that public reaction will be positive.”

LINKS:
www.Domains.co.uk
www.10yetis.co.uk

ENDS

For more information, please contact Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211 or rich@10yetis.co.uk

EDITORS NOTES

Domains.co.uk was launched in early 2010

Premium domain name fees start from as little as £100 pcm

Domains.co.uk contracts allow users to immediately experience the benefits of owning a premium domain whilst offering considerable legal protection, including:

o Rolling contracts which give users indefinite first refusal on a domain name
o The ability to cancel contracts at any time and without penalty with just 30 days’ notice
o DNS setting which are changed at top level, making setting up new email addresses and sub-domains straightforward
o Robust and legally binding contracts which give you control over your lease.

Posted in: All, Latest News, Press releases

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Posted By
Harvey Mason
26.10.10

Twitter
@harvey_mason

Domains.co.uk launch press release…

Summary

Domains.co.uk, a Manchester city centre based company has launched a new and exciting website offering a premium domain name leasing service. With over 2000 domains including the likes of Adult.co.uk, Love.co.uk, Finance.co.uk, Fashion.co.uk and Wine.co.uk to name a few, the ‘online opportunity floodgates’ have just opened up to the UK online business sector. Read on…

Main release

Domains.co.uk, a Manchester city centre based premium domain name leasing service is now open for business. The world of online businesses is exploding, with new ventures launching and succeeding every day. And the thought that the Internet is ‘just for geeks’ is certainly no longer the case with the mainstream market responding positively to online advertising and shopping RIGHT NOW!

With this in mind, competition is increasing at a rapid pace and in just the same way a traditional business needs to stand out from the crowd, to become an online market leader you also need to find ways to rise above your rivals. In the same way a high street retail store relies heavily on their location, the successful online business also needs to try and secure the perfect shop window. The difference is, the online ‘location, location, location’ is virtual!

Domain names are the location of the Internet and if an online business can secure a domain name that is the best in class, highly searched generic term matching their product or service, they are onto a winner. The problem is, most if not all the best premium domain names have already been snapped up by domainers and acute Internet tycoons. Obtaining them is difficult unless you have huge budgets to purchase outright, or at least it was difficult, until now!

Domains.co.uk, a brand new service to hit the internet is now open for business and has launched onto the domain name market with one of the UKs largest and highest profile premium portfolios, including domain names such as Love.co.uk, Finance.co.uk, Adult.co.uk and Fashion.co.uk to name a few. The key difference is, they are all available on a lease term at affordable prices, not to buy outright for huge unrealistic investments. Most businesses are familiar with leasing whether they lease their premises, their company cars or even their computer equipment – so why not their domain name?

Harvey Mason the Domains.co.uk business development manager quoted “one of the most important areas of what we offer are our lease terms and our robust contracts. If an online business is relying on their website address to build a brand and secure ongoing success, they need to know they have the security and piece of mind that they can maximize the domain – protection and longevity is key for both the licensee and the licensor“. It is quite obvious a wealth of time, expertise and energy has gone into the set up of the Domains.co.uk’s legal infrastructure, and rightly so if they are to expect businesses to commit to leasing their virtual ‘location, location, location’. Another thing to consider is that over 2000 top-level premium domain names are now available, back on the market and obtainable, and this is before the doors are opened to other portfolio owners with a similar caliber of domains.

‘The opportunity here for online businesses really is huge, the big question is, who will be first to get their hands on what you could consider as the Internets version of Pandora’s box!’

It seems quite an obvious move, but truth be told there is no real domain leasing market leader in the UK. Maybe this is why leasing has not been a viable option in the past. However, Domains.co.uk really seem to have got their plans in place and already they are dealing with hundreds of enquiries a week from interested businesses all over the UK.

What Domains.co.uk customers say

Proud customer Matt Bullas from Seo Consult stated, “The Domains.co.uk contract has given me flexibility, security and piece of mind. It’s been a breath of fresh air working with a company that values integrity and operates fair and robust policies. We would recommend leasing to any online business”.

Future plans for Domains.co.uk

This is only the beginning for Domains.co.uk, with future plans to launch a domain name publishing platform, a reseller scheme and a secure portfolio owner management platform. Some of this information is already available on their website Domains.co.uk

Press contact

For more information on the launch of Domains.co.uk please contact Harvey Mason on harvey@domains.co.uk – A full press pack is available on request.