Marketing your website

Even the best website in the world is no use if nobody knows about it! For some people this next part will be the trickiest, for some it will be the easiest bit, it depends on the type of person you are, as well as how croded your market place is, and what your competitors are like.

If you are lucky or skilled enough to have picked up a nice generic domain name, then you may find you get a certain amount of curious traffic, with people just typing your domain into the address bar. This is one reason why choosing the right domain name is so important, but has to be a benefit rather than a must-have because domain names are being snapped up so quickly.

A very simple thing to do is to add your domain to wherever the rest of your contact details are, for example if you have printed letterhead stationary, then have your domain name and email address underneath your phone number.

Something that is free is to add your web address to your email signature, that way your website is promoted everytime you send someone an email!

Lonely website? You need a search engine!

If you are a discerning marketeer with a bit more cash to flash, you could try cost per click marketing. This can be a great way of driving highly targeted traffic to a website, but beware! You need to keep a very close eye on how much you are spending, and how much you are making, choose the wrong search terms for your website and you could be throwing away money, but choose correctly and you could be raking it in! Check out the websites of your favourite search engines for more details.

Most search engine results aren't there because they pay to be there, most are there because the search engine spiders deem them to be good sites. So Search Engine Optimisation is what to do. This can be the most confusing aspect of the web, as the search engines guard their domain ranking secrets better than most magicians! However with patience and persistance, you can get get results worth their weight in gold. Sadly we can't go into all the ins and outs here, but a quick search on your favourite search engine will produce thousands of sites with guides and tips.